Wealth Factory helps entrepreneurs, business owners and high-earning professionals turn income into lasting wealth by designing cash flow, taxes, insurance, investing and estate planning as one coordinated system.
Most successful people don’t have a money problem. They have a coordination problem. Every decision was made on its own — by a different advisor, at a different time, and nobody is responsible for how the pieces fit.
And the planning happens at filing time, when it’s too late to change anything.
Or parked in a checking account, waiting for a plan that never comes.
Your CPA, attorney and agent rarely talk. Nobody owns the whole picture.
High income, but very little that would keep paying without you.
Here’s what a Rockefeller-style approach looks like next to what most entrepreneurs do. Same earner, same income — the difference is structure. Illustrative example, not a projection. Results depend on your situation.
Five questions, one for each part of the Wealth Factory method. Answer honestly — your result updates as you go. Nothing is stored or sent.
Your weakest part is usually where the most money quietly escapes. Start there.
30 minutes · Complimentary · With Eric Sullivan, Wealth Architect
We don’t look at the parts one by one — your specialists already do that. We design the connections between them, because that’s where wealth quietly leaks out. Every part can look fine on its own, and the machine still stalls.
How money moves from the business to you, and whether it’s directed or just spent.
Entity design and proactive planning. Engineered, not just filed.
The right coverage, designed around your plan, so one event can’t undo years of work.
Whether what you own outside the business can one day replace what the business pays you.
Whether what you’ve built outlasts you, and your family knows how to steward it.
Most family fortunes are gone by the third generation. The Rockefellers are on their seventh. That didn’t happen because of how much they made — it happened because of how they structured it.
KeptMoved capital into trusts and a family office. Seven generations later, the family is still wealthy.
LostBrilliant in business, silent on structure. The fortune unraveled as fast as it rose.
RedeployedGave most of it away on purpose through institutions designed to keep working without him.
InstitutionBuilt an institution, not just a fortune, and the institution still operates today.
At 16, John D. Rockefeller starts as an assistant bookkeeper in Cleveland. He gives to charity from his very first paycheck and keeps a personal ledger for life. Cash flow first.
His son sets up irrevocable family trusts, run from a family office at 30 Rockefeller Plaza. The family owns the structure, not just the assets.
The family is still among America’s wealthiest, generations after the founder. Architecture outlived the architect.
Cornelius Vanderbilt died in 1877 as the richest man in America, worth about $105 million. When 120 of his descendants gathered in 1973, according to the family’s own chronicler, not one of them was a millionaire. Same era. Same scale. No architecture.
We’re not promising anyone becomes a Rockefeller. We teach the principles that made the difference.
One method, three programs — depending on your stage and how much of the work you want us to do with you. Compare all programs →
Three owners, three different situations. Same approach: design the parts to work together.
All income taken as draws; kids get an after-tax allowance; no family payroll or legacy structure.
Hire kids with proper payroll; fund Roth IRAs; add protection coverage; create trust + buy-sell plan.
$100k of “bad debt,” losing $4,500/mo. No advanced tax strategies.
Restructured the $100k of debt, then added the Augusta Rule, real estate tax benefits and kids on payroll.
Single CPA filing, no pay modeling, no retirement plan, basic term insurance, no estate plan.
S-Corp salary/distribution, Augusta Rule, Solo 401(k), disability + life insurance, revocable trust.
I really appreciate that Wealth Factory focuses on education, not just selling financial products. The webinar was practical, easy to follow, and I walked away with specific steps I could actually apply to my own situation.
I’ve been working with Wealth Factory for more than three years, and I still get value from both the free webinars and the sessions our coaches run inside Wealth Architecture. The education is consistently practical, relevant, and easy to apply.
Working with Wealth Factory has enabled me level up my thinking and break through to the next level with my business and entrepreneurial journey. My wealth architect, Derrick Larsen, is a phenomenal resource and has led me through self-discovery and breakthrough with an abundance mindset. He’s also been fantastic at helping to make sense of my sometimes chaotic thought patterns and help to refine my ideas and optimize my overall wealth. Most highly recommended!
Great information and team to help you take action with your own finances and business! Would totally recommend to anyone trying to put the big pieces together so it makes sense and fits your priorities. Hard to get this personalized approach to finance/business/life that complements each other.
My experience with Wealth Factory (Derrick Larsen) has been a good experience because of the consistency in which I am held accountable to engaging various processes of managing my finances as well as gaining knowledge in areas I did not have access to prior to this experience. It keeps me cognizant of the ever-changing market and its challenges for those planning for retirement and gives me access to various financial experts with the click of a button. Not to mention the countless educational videos and live webinars that are an excellent source of information before making any big decision. Derrick Larsen has been great in educating me in the area of real estate and just overall helping me to better define my investor DNA. I would recommend Wealth Factory to anyone in need of real financial expertise.
Wealth Factory literally offered a wealth of information for me to dive into right away. I highly recommend them to anyone wanting to begin learning about your future financial health or for seasoned investors. I am so grateful for the customer service that was offered and was available anytime I had questions. Dani Heredia was very personable and easy to consult with. Thank you!
The Wealth Factory mind set is very much in alignment with my personal views and goals. Their personal coaching has been much appreciated as I now have someone else to help me hold myself accountable and help me moving forward with some of my higher level, long range goals/plans. Wealth Factory also has many connections with companies who have both given me ideas and with whom I have contracted in order to accomplish Professional Projects for me and my company. The money I have paid for Wealth Factories Services has been returned many times over.
Individual results vary. Case studies describe specific client situations and are not a guarantee of future results. Wealth Factory provides education and strategy; tax and legal work is carried out with licensed professionals.
Wealth Factory is led by people who build and run businesses themselves — and who’ve spent years on the question of why high income and real wealth so often fail to move together.
Norm leads Wealth Factory, helping successful business owners turn business income into a coordinated personal wealth strategy across owner compensation, tax planning, asset protection, and long-term wealth building.
Eric works directly with business owners on the decisions behind liquidity, cash flow, owner compensation, and long-term wealth.
The same principles we use with private clients, free — so you can see how we think before you ever talk to us.
The structures billionaire families use to protect, grow and pass on wealth — and how to apply the principles at your own level.
A short video from Norm on a little-known rule that lets business owners rent their home to their own business for meetings.
Watch the video →
20:47
VideoFree
How the ultra-wealthy build wealth that’s almost impossible to lose.
Watch on YouTube → Rich, not wealthy?Free webinar · Watch on demand TrainingFreeOur free webinar for high earners: why the income keeps growing while the wealth doesn’t, and what to change.
Watch the webinar →
46:25
PodcastFree
Why high income and real wealth so often fail to move together, and what to do about it.
Listen now →Book a complimentary strategy session. We’ll look at where you are today, where wealth may be leaking, and which path makes sense for you.